Business Consulting
Strategic Advice to a Dutch Health Care Provider
_________
strategic management//organizational change// value proposition// competitive advantage//
Background
- One of the largest mental health care providers for adolescent psychiatric services in Southern Limburg (The Netherlands) – ~11,000 patients in 2015, with a turnover of >100 € mil
- Rapid external developments increased pressure on operations:
- policy reform introducing pro-competitive measures
- regulatory pressures to shift from (expensive) inpatient to (cheaper) outpatient care
- new competitors entering the market
- lower municipal budgets for child and youth mental health services
- Rethinking of the current business model to establish (or maintain) operational effectiveness and competitive advantage in the changed market is compelling
Project Summary
- specific application of strategic management in a sector with a strong societal mandate – healthcare and mental health particularly
- using the Business Model Canvas – focusing on Key Resources
- Identifying…
- policy-level strategic constraints and opportunities
- organizational-level constraints and opportunities
- strengths and weaknesses of the current business model with respect to the environmental challenges
- latitude and opportunities (history, culture and structure of organization) for organizational adaptation to regulatory shocks
- Sources: Expert meetings with strategic specialist and operational manager at the Child and Youth department; organizational annuals reports, policy documents, press releases, scientific articles
- Strategic advice on…
- strengthening of core business as market leader
- amending value creation and capture to take up new market developments and emerged demand , leveraging of unique resources/ position (human, expertise and reputation)
- required internal and external strategies – short, middle, long term
This project was conducted in reference to the course Strategic Management, Leadership and Organizational Change during the Master Healthcare, Policy, Innovation and Management.
